The Complete Edition About Walt Disney World Let’s take a look at how Disney presented the park to guests through various Magic Kingdom maps over the years. Most of the early PR focused as much on the recreational activities, like tennis, boating and horseback, as well as the Magic Kingdom itself. Marketed as the Vacation Kingdom of the World, Disney spent time trying to show people the scope and size of the resort, while still making it feel like a family destination. Walt Disney World was a different idea altogether. By the time Jrolled around, pretty much everyone in America (and a lot of the rest of the world) knew what to expect with Walt’s Magical Kingdom. The nascent television industry was a perfect way to broadcast the ideas behind Disneyland into millions of homes. With Disneyland, the country was ripe for Walt’s vision of a family-inspired theme park. Until the Disney Decade, Disney had always struggled with promoting Walt Disney World. Magic Kingdom maps can be considered the first promotional vehicles for the Florida property.

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